Modern Color’s 3-in-1 Color Refresh + Cleanse + Conditioner Platinum instantly neutralizes brassy & yellow undertones in hair, boosting color with every wash. From blonde highlights to platinum blondes, Modern Color will keep your color fresh.
Similar to a Purple Shampoo, Modern Color offers an easy, at-home application solution to liven up locks between salon visits while promoting more manageable, healthier hair with our patented Nourish Color Bond Technology™ and a blend of strengthening and shine-boosting natural ingredients.
Unlike drugstore brands that damage and weaken hair, Modern Color easily deposits gorgeous semi-permanent color while fortifying, repairing and revitalizing the hair’s overall health.
8 stunning hues are carefully formulated to offer enough versatility to deposit color, maintain vibrancy, and personalize across a spectrum of hair tones, hues and textures.
✓ 100% Vegan
✓ Cruelty Free
✓ Sustainably Packaged In Recyclable Aluminum
✓ Certified Clean Beauty
✓ Free of SLS, Sulfates, PPD, Parabens & GMOs
✓Non-toxic Fromula
✓ Formulated & Produced in Los Angeles, California
If you also want to deposit a blonde hue onto hair, we recommend combining PLATINUM with HONEY to create a sun-kissed, beach-blonde look